Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
97D4E4
RGB
151, 212, 228
HSL
192, 59%, 74%
HSB
192, 34%, 89%
CMYK
34, 7, 0, 11
LAB
81, -17, -15
LCH
81, 23, 220
OKLCH
0.83, 0.07, 216
XYZ
50, 59, 82
LUV
81, -30, -20
HWB
192, 59%, 11%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.