Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7DBDD3
RGB
125, 189, 211
HSL
195, 49%, 66%
HSB
195, 41%, 83%
CMYK
41, 10, 0, 17
LAB
73, -17, -18
LCH
73, 25, 227
OKLCH
0.76, 0.07, 222
XYZ
38, 45, 68
LUV
73, -30, -25
HWB
195, 49%, 17%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.