Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
7E1009
RGB
126, 16, 9
HSL
4, 87%, 26%
HSB
4, 93%, 49%
CMYK
0, 87, 93, 51
LAB
27, 45, 36
LCH
27, 58, 39
OKLCH
0.38, 0.14, 29
XYZ
9, 5, 1
LUV
27, 79, 18
HWB
4, 4%, 51%
Pantone
201 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.