Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7E9FAC
RGB
126, 159, 172
HSL
197, 22%, 58%
HSB
197, 27%, 67%
CMYK
27, 8, 0, 33
LAB
63, -10, -11
LCH
63, 14, 228
OKLCH
0.68, 0.04, 224
XYZ
28, 32, 44
LUV
63, -17, -14
HWB
197, 49%, 33%
Pantone
5523 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.