Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7ECDF2
RGB
126, 205, 242
HSL
199, 82%, 72%
HSB
199, 48%, 95%
CMYK
48, 15, 0, 5
LAB
78, -18, -26
LCH
78, 32, 236
OKLCH
0.81, 0.09, 230
XYZ
46, 55, 92
LUV
78, -36, -39
HWB
199, 49%, 5%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.