Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7F90AA
RGB
127, 144, 170
HSL
216, 20%, 58%
HSB
216, 25%, 67%
CMYK
25, 15, 0, 33
LAB
59, -2, -16
LCH
59, 16, 264
OKLCH
0.65, 0.04, 259
XYZ
26, 27, 42
LUV
59, -10, -23
HWB
216, 50%, 33%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.