Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7F97AE
RGB
127, 151, 174
HSL
209, 22%, 59%
HSB
209, 27%, 68%
CMYK
27, 13, 0, 32
LAB
61, -5, -15
LCH
61, 16, 253
OKLCH
0.67, 0.04, 247
XYZ
27, 30, 44
LUV
61, -13, -22
HWB
209, 50%, 32%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.