Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7FA9E4
RGB
127, 169, 228
HSL
215, 65%, 70%
HSB
215, 44%, 89%
CMYK
44, 26, 0, 11
LAB
68, -3, -35
LCH
68, 35, 265
OKLCH
0.73, 0.10, 257
XYZ
37, 38, 79
LUV
68, -21, -54
HWB
215, 50%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.