Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7FACF0
RGB
127, 172, 240
HSL
216, 79%, 72%
HSB
216, 47%, 94%
CMYK
47, 28, 0, 6
LAB
69, -2, -39
LCH
69, 39, 267
OKLCH
0.74, 0.11, 258
XYZ
39, 40, 88
LUV
69, -23, -62
HWB
216, 50%, 6%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.