Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7FB5CA
RGB
127, 181, 202
HSL
197, 41%, 65%
HSB
197, 37%, 79%
CMYK
37, 10, 0, 21
LAB
70, -14, -17
LCH
70, 22, 229
OKLCH
0.74, 0.06, 224
XYZ
36, 42, 62
LUV
70, -26, -23
HWB
197, 50%, 21%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.