Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7FBCD4
RGB
127, 188, 212
HSL
197, 50%, 66%
HSB
197, 40%, 83%
CMYK
40, 11, 0, 17
LAB
73, -16, -19
LCH
73, 24, 230
OKLCH
0.76, 0.07, 225
XYZ
39, 45, 69
LUV
73, -29, -26
HWB
197, 50%, 17%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.