Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7FBFD3
RGB
127, 191, 211
HSL
194, 49%, 66%
HSB
194, 40%, 83%
CMYK
40, 9, 0, 17
LAB
74, -17, -17
LCH
74, 24, 224
OKLCH
0.77, 0.07, 220
XYZ
39, 46, 69
LUV
74, -30, -23
HWB
194, 50%, 17%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.