Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7FC0E1
RGB
127, 192, 225
HSL
200, 62%, 69%
HSB
200, 44%, 88%
CMYK
44, 15, 0, 12
LAB
74, -15, -23
LCH
74, 28, 237
OKLCH
0.78, 0.08, 231
XYZ
41, 48, 78
LUV
74, -30, -34
HWB
200, 50%, 12%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.