Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
801209
RGB
128, 18, 9
HSL
5, 87%, 27%
HSB
5, 93%, 50%
CMYK
0, 86, 93, 50
LAB
27, 45, 37
LCH
27, 58, 39
OKLCH
0.39, 0.14, 30
XYZ
9, 5, 1
LUV
27, 80, 19
HWB
5, 4%, 50%
Pantone
201 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.