Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
803501
RGB
128, 53, 1
HSL
25, 98%, 25%
HSB
25, 99%, 50%
CMYK
0, 59, 99, 50
LAB
33, 31, 44
LCH
33, 54, 54
OKLCH
0.43, 0.12, 47
XYZ
10, 7, 1
LUV
33, 60, 29
HWB
25, 0%, 50%
Pantone
476 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.