Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
80AFF1
RGB
128, 175, 241
HSL
215, 80%, 72%
HSB
215, 47%, 95%
CMYK
47, 27, 0, 5
LAB
70, -3, -38
LCH
70, 39, 266
OKLCH
0.75, 0.11, 257
XYZ
40, 42, 89
LUV
70, -23, -60
HWB
215, 50%, 5%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.