Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
80B7EC
RGB
128, 183, 236
HSL
209, 74%, 71%
HSB
209, 46%, 93%
CMYK
46, 22, 0, 7
LAB
72, -8, -33
LCH
72, 34, 256
OKLCH
0.76, 0.10, 248
XYZ
41, 45, 86
LUV
72, -26, -50
HWB
209, 50%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.