Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
80CFF3
RGB
128, 207, 243
HSL
199, 83%, 73%
HSB
199, 47%, 95%
CMYK
47, 15, 0, 5
LAB
79, -18, -26
LCH
79, 32, 235
OKLCH
0.82, 0.09, 229
XYZ
47, 56, 93
LUV
79, -36, -38
HWB
199, 50%, 5%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.