Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
80D2EB
RGB
128, 210, 235
HSL
194, 73%, 71%
HSB
194, 46%, 92%
CMYK
46, 11, 0, 8
LAB
80, -21, -21
LCH
80, 30, 224
OKLCH
0.82, 0.09, 219
XYZ
47, 57, 87
LUV
80, -37, -29
HWB
194, 50%, 8%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.