Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
810D07
RGB
129, 13, 7
HSL
3, 90%, 27%
HSB
3, 95%, 51%
CMYK
0, 90, 95, 49
LAB
27, 47, 38
LCH
27, 60, 39
OKLCH
0.39, 0.15, 29
XYZ
9, 5, 1
LUV
27, 82, 19
HWB
3, 3%, 49%
Pantone
201 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.