Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
811F07
RGB
129, 31, 7
HSL
12, 90%, 27%
HSB
12, 95%, 51%
CMYK
0, 76, 95, 49
LAB
29, 42, 39
LCH
29, 57, 43
OKLCH
0.40, 0.14, 34
XYZ
10, 6, 1
LUV
29, 75, 22
HWB
12, 3%, 49%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.