Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
005365
RGB
0, 83, 101
HSL
191, 100%, 20%
HSB
191, 100%, 40%
CMYK
100, 18, 0, 60
LAB
32, -17, -17
LCH
32, 24, 225
OKLCH
0.41, 0.07, 219
XYZ
5, 7, 13
LUV
32, -23, -20
HWB
191, 0%, 60%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.