Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
820808
RGB
130, 8, 8
HSL
0, 88%, 27%
HSB
0, 94%, 51%
CMYK
0, 94, 94, 49
LAB
27, 48, 37
LCH
27, 61, 38
OKLCH
0.39, 0.15, 28
XYZ
9, 5, 1
LUV
27, 84, 18
HWB
0, 3%, 49%
Pantone
201 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.