Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
820B01
RGB
130, 11, 1
HSL
5, 98%, 26%
HSB
5, 99%, 51%
CMYK
0, 92, 99, 49
LAB
27, 47, 40
LCH
27, 62, 40
OKLCH
0.39, 0.15, 31
XYZ
9, 5, 1
LUV
27, 84, 20
HWB
5, 0%, 49%
Pantone
201 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.