Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
830B00
RGB
131, 11, 0
HSL
5, 100%, 26%
HSB
5, 100%, 51%
CMYK
0, 92, 100, 49
LAB
28, 47, 41
LCH
28, 63, 41
OKLCH
0.39, 0.15, 31
XYZ
9, 5, 0
LUV
28, 85, 20
HWB
5, 0%, 49%
Pantone
201 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.