Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
8395AC
RGB
131, 149, 172
HSL
214, 20%, 59%
HSB
214, 24%, 67%
CMYK
24, 13, 0, 33
LAB
61, -3, -14
LCH
61, 15, 259
OKLCH
0.66, 0.04, 255
XYZ
28, 29, 43
LUV
61, -10, -21
HWB
214, 51%, 33%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.