Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
8399B7
RGB
131, 153, 183
HSL
215, 27%, 62%
HSB
215, 28%, 72%
CMYK
28, 16, 0, 28
LAB
62, -3, -18
LCH
62, 19, 262
OKLCH
0.68, 0.05, 256
XYZ
29, 31, 49
LUV
62, -12, -27
HWB
215, 51%, 28%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.