Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
83A9DF
RGB
131, 169, 223
HSL
215, 59%, 69%
HSB
215, 41%, 87%
CMYK
41, 24, 0, 13
LAB
68, -3, -32
LCH
68, 32, 265
OKLCH
0.73, 0.09, 257
XYZ
37, 39, 75
LUV
68, -20, -49
HWB
215, 51%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.