Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
83AEF1
RGB
131, 174, 241
HSL
217, 80%, 73%
HSB
217, 46%, 95%
CMYK
46, 28, 0, 5
LAB
70, -2, -39
LCH
70, 39, 268
OKLCH
0.75, 0.11, 259
XYZ
40, 41, 89
LUV
70, -22, -61
HWB
217, 51%, 5%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.