Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
83AFED
RGB
131, 175, 237
HSL
215, 75%, 72%
HSB
215, 45%, 93%
CMYK
45, 26, 0, 7
LAB
70, -3, -36
LCH
70, 36, 265
OKLCH
0.75, 0.10, 257
XYZ
40, 42, 86
LUV
70, -22, -57
HWB
215, 51%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.