Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
83C8DA
RGB
131, 200, 218
HSL
192, 54%, 68%
HSB
192, 40%, 85%
CMYK
40, 8, 0, 15
LAB
77, -19, -16
LCH
77, 25, 220
OKLCH
0.79, 0.07, 216
XYZ
43, 51, 74
LUV
77, -32, -22
HWB
192, 51%, 15%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.