Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
83CCE2
RGB
131, 204, 226
HSL
194, 62%, 70%
HSB
194, 42%, 89%
CMYK
42, 10, 0, 11
LAB
78, -19, -19
LCH
78, 27, 224
OKLCH
0.81, 0.08, 219
XYZ
45, 53, 80
LUV
78, -34, -26
HWB
194, 51%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.