Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
83DCFE
RGB
131, 220, 254
HSL
197, 98%, 75%
HSB
197, 48%, 100%
CMYK
48, 13, 0, 0
LAB
83, -21, -25
LCH
83, 33, 230
OKLCH
0.85, 0.10, 225
XYZ
53, 63, 103
LUV
83, -39, -37
HWB
197, 51%, 0%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.