Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
840405
RGB
132, 4, 5
HSL
360, 94%, 27%
HSB
360, 97%, 52%
CMYK
0, 97, 96, 48
LAB
27, 49, 39
LCH
27, 63, 38
OKLCH
0.39, 0.16, 29
XYZ
10, 5, 1
LUV
27, 87, 19
HWB
360, 2%, 48%
Pantone
201 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.