Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
842D08
RGB
132, 45, 8
HSL
18, 89%, 27%
HSB
18, 94%, 52%
CMYK
0, 66, 94, 48
LAB
32, 37, 41
LCH
32, 55, 48
OKLCH
0.42, 0.13, 40
XYZ
10, 7, 1
LUV
32, 69, 26
HWB
18, 3%, 48%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.