Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
84BCCF
RGB
132, 188, 207
HSL
195, 44%, 66%
HSB
195, 36%, 81%
CMYK
36, 9, 0, 19
LAB
73, -15, -16
LCH
73, 22, 226
OKLCH
0.76, 0.06, 221
XYZ
39, 45, 66
LUV
73, -27, -22
HWB
195, 52%, 19%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.