Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
84CBE6
RGB
132, 203, 230
HSL
197, 66%, 71%
HSB
197, 43%, 90%
CMYK
43, 12, 0, 10
LAB
78, -18, -21
LCH
78, 27, 229
OKLCH
0.80, 0.08, 224
XYZ
45, 53, 83
LUV
78, -33, -30
HWB
197, 52%, 10%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.