Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
84DBFB
RGB
132, 219, 251
HSL
196, 94%, 75%
HSB
196, 47%, 98%
CMYK
47, 13, 0, 2
LAB
83, -21, -24
LCH
83, 32, 229
OKLCH
0.85, 0.10, 224
XYZ
52, 63, 101
LUV
83, -39, -35
HWB
196, 52%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.