Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
85B7C6
RGB
133, 183, 198
HSL
194, 36%, 65%
HSB
194, 33%, 78%
CMYK
33, 8, 0, 22
LAB
71, -14, -13
LCH
71, 20, 223
OKLCH
0.75, 0.06, 218
XYZ
37, 43, 60
LUV
71, -25, -18
HWB
194, 52%, 22%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.