Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
85BCD4
RGB
133, 188, 212
HSL
198, 48%, 68%
HSB
198, 37%, 83%
CMYK
37, 11, 0, 17
LAB
73, -14, -18
LCH
73, 23, 232
OKLCH
0.77, 0.07, 227
XYZ
40, 46, 69
LUV
73, -27, -26
HWB
198, 52%, 17%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.