Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
86B8FF
RGB
134, 184, 255
HSL
215, 100%, 76%
HSB
215, 47%, 100%
CMYK
47, 28, 0, 0
LAB
73, -3, -41
LCH
73, 41, 266
OKLCH
0.78, 0.12, 257
XYZ
45, 47, 101
LUV
73, -25, -65
HWB
215, 53%, 0%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.