Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
86BDF0
RGB
134, 189, 240
HSL
209, 78%, 73%
HSB
209, 44%, 94%
CMYK
44, 21, 0, 6
LAB
74, -9, -31
LCH
74, 33, 255
OKLCH
0.78, 0.09, 247
XYZ
44, 48, 89
LUV
74, -27, -49
HWB
209, 53%, 6%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.