Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
86BED6
RGB
134, 190, 214
HSL
198, 49%, 68%
HSB
198, 37%, 84%
CMYK
37, 11, 0, 16
LAB
74, -14, -18
LCH
74, 23, 232
OKLCH
0.77, 0.07, 227
XYZ
40, 47, 71
LUV
74, -27, -26
HWB
198, 53%, 16%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.