Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
99D2EA
RGB
153, 210, 234
HSL
198, 66%, 76%
HSB
198, 35%, 92%
CMYK
35, 10, 0, 8
LAB
81, -15, -18
LCH
81, 23, 231
OKLCH
0.83, 0.07, 226
XYZ
51, 59, 86
LUV
81, -28, -26
HWB
198, 60%, 8%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.