Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
86C2E6
RGB
134, 194, 230
HSL
203, 66%, 71%
HSB
203, 42%, 90%
CMYK
42, 16, 0, 10
LAB
75, -13, -24
LCH
75, 28, 242
OKLCH
0.79, 0.08, 236
XYZ
43, 49, 82
LUV
75, -29, -36
HWB
203, 53%, 10%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.