Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
870D07
RGB
135, 13, 7
HSL
3, 90%, 28%
HSB
3, 95%, 53%
CMYK
0, 90, 95, 47
LAB
29, 48, 39
LCH
29, 62, 39
OKLCH
0.40, 0.15, 29
XYZ
10, 5, 1
LUV
29, 87, 20
HWB
3, 3%, 47%
Pantone
201 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.