Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
873005
RGB
135, 48, 5
HSL
20, 93%, 27%
HSB
20, 96%, 53%
CMYK
0, 64, 96, 47
LAB
33, 37, 43
LCH
33, 57, 50
OKLCH
0.43, 0.13, 41
XYZ
11, 7, 1
LUV
33, 69, 27
HWB
20, 2%, 47%
Pantone
476 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.