Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
87A9DA
RGB
135, 169, 218
HSL
215, 53%, 69%
HSB
215, 38%, 85%
CMYK
38, 22, 0, 15
LAB
68, -3, -29
LCH
68, 29, 264
OKLCH
0.73, 0.08, 257
XYZ
37, 39, 72
LUV
68, -18, -45
HWB
215, 53%, 15%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.