Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
87AFE7
RGB
135, 175, 231
HSL
215, 67%, 72%
HSB
215, 42%, 91%
CMYK
42, 24, 0, 9
LAB
70, -3, -33
LCH
70, 33, 265
OKLCH
0.75, 0.09, 257
XYZ
40, 42, 82
LUV
70, -21, -51
HWB
215, 53%, 9%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.