Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
87B7FD
RGB
135, 183, 253
HSL
216, 97%, 76%
HSB
216, 47%, 99%
CMYK
47, 28, 0, 1
LAB
73, -2, -40
LCH
73, 40, 267
OKLCH
0.77, 0.11, 258
XYZ
45, 46, 99
LUV
73, -24, -64
HWB
216, 53%, 1%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.